Known for his inventive and at times surreal approach, Will’s work is a heady mix of creativity and precision that sets him apart as a true original among London’s new wave of directing talent. He has an award-winning portfolio of music videos and album campaigns for global stars like IDLES, Declan McKenna, and Dua Lipa. Will has brought his signature imagination and bold vision to brands like EE, Skittles, Hinge, Coca -Cola and Mercedes. An avid gamer deeply plugged into online trends and gaming-community zeitgeists, Will has a sharp intuition for where culture is heading. This connection to digital worlds fuels his storytelling and gives his commercial and music-driven work a uniquely current edge.

willhooper.co.uk

Will
Hooper

Make them believe,
for Mercedes Benz × Worlds 24.

Gigantify the Rainbow,
for Skittles.

Alan,
for Altos Tequila.

NYC Come Get Me,
for Aki Oke.

Tasty Little Wins,
for Coca-Cola.

Success Stories,
for Hinge.

Beautiful Faces,
for Declan McKenna.

Finest Girl,
for Aki Oke.

All You Ever Wanted,
for Rag’N’Bone Man.

The Key To Life,
for Declan McKenna.

Sick of Your Sound,
for Sad Night Dynamite.

Colossus,
for IDLES.

Known for his inventive and at times surreal approach, Will’s work is a heady mix of creativity and precision that sets him apart as a true original among London’s new wave of directing talent. He has an award-winning portfolio of music videos and album campaigns for global stars like IDLES, Declan McKenna, and Dua Lipa. Will has brought his signature imagination and bold vision to brands like EE, Skittles, Hinge, Coca -Cola and Mercedes. An avid gamer deeply plugged into online trends and gaming-community zeitgeists, Will has a sharp intuition for where culture is heading. This connection to digital worlds fuels his storytelling and gives his commercial and music-driven work a uniquely current edge.

willhooper.co.uk