The swipe night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next.

Players choices dictate more than just the story; they also impact who they match with and what they will chat are Gen Z (18-25), we’ve built an entire experience that speaks their language, we can’t think of a better way to break the ice than over emojis and the apocalypse.

The Swipe Night project was a sensation setting the social media world into a frenzy and picking up a coveted Webby Award.