Billboard to Table,
M ss ng P eces for Coca-Cola.

An everyday billboard in Queens that spoke to a community turned into an extraordinary table that brought it together.

With the help of chef/curator Sohla El-Waylly and 5 local restaurants, we hosted a magical dining experience like no other, with all the right ingredients for real connection – good food, great company and ice-cold Coca-Cola. The activation lived within our global platform “a recipe for magic” reminding us that all the magic that happens when we share a meal..

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The Cold Tux,
Brian Moore for Coors Light.
The Cold Tux,
Brian Moore for Coors Light.