Jack Pirie is a Director and Creative Director working at the intersection of film, theatre and immersive entertainment. His immersive work spans both original and IP-driven productions. Highlights include The War of the Worlds Immersive Experience in London — running for five years with a THEA Award, Gold London Design Award and 300,000 tickets sold — and Elvis Evolution (2025), called “a new template for immersive theatre” by City AM.
Branded and experiential work includes an immersive tour experience for Real Madrid, a film-noir treasure hunt for Eastpak, and an audio experience for James Patterson’s Alex Cross series. As Creative Director of HiddenCity, he led the creation of four interactive adventure titles across London, selling over 500,000 tickets in partnership with The Guardian and Time Out
Jack
Pirie
Jack Pirie is a Director and Creative Director working at the intersection of film, theatre and immersive entertainment. His immersive work spans both original and IP-driven productions. Highlights include The War of the Worlds Immersive Experience in London — running for five years with a THEA Award, Gold London Design Award and 300,000 tickets sold — and Elvis Evolution (2025), called “a new template for immersive theatre” by City AM.
Branded and experiential work includes an immersive tour experience for Real Madrid, a film-noir treasure hunt for Eastpak, and an audio experience for James Patterson’s Alex Cross series. As Creative Director of HiddenCity, he led the creation of four interactive adventure titles across London, selling over 500,000 tickets in partnership with The Guardian and Time Out