Experimental director Mike Woods worked with M ss ng P eces to help transform Whatsapp’s largest global campaign into immersive, real world installations. working with Blink in London the installation took place over a weekend on the Southbank, while concurrently running in locations in São Paulo, new Delhi and NYC.

Set in high-traffic spaces like NYC’s high line, each activation turned Whatsapp’s core privacy message into something people could actually see, hear, and feel: no one-not even Whatsapp can read your messages.

Each experience featured:

• Lenticular chat bubbles that block your image-just like whatsapp blocks your messages.
• Directional audio signs that whisper messages to just one person at a time emoji swings that vanish mid-air, playing on ephemerality.
• A pixelated photo booth simulating end-to-end encryption.
• A coded cushion puzzle tucked away, rewarding those who look closer.