Dougal Wilson is one of the UK’s most awarded directors, celebrated for his emotionally rich, visually inventive storytelling. He is the creative force behind some of advertising’s most iconic campaigns. His work for worldwide brands such as John Lewis, Apple, Cadbury and Lurpak has won top awards at Cannes Lions, British Arrows and D&AD including two rare Black Pencils for Channel 4’s We’re the Superhumans. 

Most recently his one take promotional trailer for the 2025 return of Educating Yorkshire on Channel 4 won him Director of the Year and Commercial of the Year at the 2026 British Arrows.

Dougal
Wilson

School’s Back!,
for Channel 4.

Put Your Phone On Silent Films,
for Telstra.

We’re The Super Humans,
for Channel 4.

Unlock,
for Apple.

Back On The Track,
for AT+T.

Barbershop,
for Apple.

Monty The Penguin,
for John Lewis.

Adventure Awaits,
for Lurpak.

Pony,
for Three.

Breathe,
for COI Fire Safety.

The Long Wait,
for John Lewis.

Always A Woman,
for John Lewis.

Tide,
for Big Yellow Storage.

Playing With My Friends,
for Ikea.

Love Lost,
for Temper Trap.

Fit But You Know It,
for The Streets.

What's A Girl To Do?,
for Bat For Lashes.

Dougal Wilson is one of the UK’s most awarded directors, celebrated for his emotionally rich, visually inventive storytelling. He is the creative force behind some of advertising’s most iconic campaigns. His work for worldwide brands such as John Lewis, Apple, Cadbury and Lurpak has won top awards at Cannes Lions, British Arrows and D&AD including two rare Black Pencils for Channel 4’s We’re the Superhumans. 

Most recently his one take promotional trailer for the 2025 return of Educating Yorkshire on Channel 4 won him Director of the Year and Commercial of the Year at the 2026 British Arrows.