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The Pony
Dougal Wilson directs a new TV ad for Three, created by Wieden+Kennedy and carrying the message of ‘Silly stuff. It matters.’

Filmed in the Shetlands, the spot is set to the much loved 80’s track, ‘Everywhere’ by Fleetwood Mac, and stars Socks, one of the Shetland Isles’ famed ponies. With a scrape of a hoof and a flick of his Rod Stewart-esque mane, Socks breaks into an effortless moonwalk across a picturesque Scottish field.

The seemingly frivolous act of sharing a funny clip or clever photo with a friend online is the core idea behind Three’s new advertising campaign. The ad builds on Three’s appreciation for the country’s love of sharing – aiming to bring a smile to inboxes, newsfeeds and Twitter streams across the UK.

The spot's golden-hued visuals were captured by award-winning DoP Lasse Frank and the seamless visual effects were created by MPC.

Blink Blinkink Blinkart Colonel Blimp

First name

Email address


Blink Productions
181 Wardour Street
London W1F 8WZ

T +44 (0) 20 7494 0747
James Studholme
- Chairman / Creative Director

Michele Jaffe
- Managing Partner

James Bland
- Managing Partner / Executive Producer

Ben Sharpe
- Executive Producer

Georgia More O'Ferrall
- Creative Resources & Special Projects

Naomi George
- Head of New Business

Sarah Waters
- Head of Communications

General Enquiries

We’re an award-winning British commercial and music video production company based in London.

Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.

Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.
We actively avoid any semblance of a "house style", striving to nurture a diverse group of directors who work across the advertising spectrum.

We’ve seen a few awards in our day but there is no use dwelling in the past, as our best work is still ahead of us.

Don’t forget to check out our sister companies:
Blinkink, Blink Art, and Colonel Blimp.